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A complete e-learning platform that is providing tuition courses to Accounting and Finance students for various professional qualifications

A complete e-learning platform that is providing tuition courses to Accounting and Finance students for various professional qualifications

IndigoLearn started off by providing e-learning courses for CA Students. They have a vision to change the way finance and accounting courses are taught by creating engaging content. They are a fully online player for last 4 years and consequently they have students all over the country & quite a few students outside India too.

There is a lack of quality education in the domain of finance and commerce. Traditionally accounting and audit are considered to be boring. IndigoLearn is here to change that.  Also, there are lakhs of students who graduate every year who lack employable skills. Over a period of time, they want to solve this problem by providing relevant content taught conceptually.

Sriram is a finance professional with over 13 years of experience. He has worked with MNCs, investment banks and start-ups in the past. He has extensive experience in fund raise, M&A, currency markets & capital markets. He is a CFA Charter Holder; he has completed CA & has graduated from ISB Hyderabad. His last employment was with Furlenco where he was heading the Finance function.

Suraj is an All-India Topper in CA across all three levels, with ranks 1, 4 & 2 respectively. He is also a CIMA (UK) qualified. He has worked with BPCL in their Audit function & also with Trafigura in their Corporate Finance function. He trains CPA (US), CMA (US) & CIMA (UK) students. He is also associated with the Institute of Chartered Accountants of India in creating content and case studies for new courses of CA Final.

Sarat is a techie by heart. He has extensive work experience in designing and developing apps across platforms. Having graduated from BITS Pilani, he kicked off his career with Infosys. In his last role as a Technical Architect at Kony, he led engineering teams in the development of Mobile Application Development Platform and Enterprise Mobile Apps for several Fortune 500 clients.

About their journey, Suraj said, “We had interacted with several young professionals in the course of our careers and we felt that quite a few of the students who were qualifying were not ready for the job market as they lacked right skills due to their unfortunate focus on rote learning rather than conceptual knowledge. This was because a lot of them had gone through assembly line kind of coaching institutes. Not that we were fully sorted out individuals or were any different when were qualified – we were also naïve and not sure of demands of the job market; we also made a lot of mistakes but we wanted to help Finance & Accounting students be better prepared for the world ahead & avoid the mistakes what we had committed.”

For the first full year after starting up, none of the Co-founders got any salary. In years 2 & 3, their salary levels went back to what they were earning in their first jobs, almost decade ago (5-10% of our last drawn salaries before starting up) – this shift was not at all easy. Second biggest challenge was to keep going forward despite many investor rejections or negative feedback.

They were monetizing right from day 1. The revenues and reach grew as students enjoyed the experience with them. With more content and wider reach, revenues increased. They have over 1.3 lakhs students registered with them on their website and app. They have close to 10,000 paying students. They achieved revenue of about Rs. 3 crores the financial year 2020-21.

They have raised close to Rs. 2 crores so far. “We wanted to raise funds to meet 2 objectives, create content and build tech. We already had an alliance with an animation studio who helped us animate content. But we needed faculty to teach and they were not willing to come without some basic remuneration,” said Suraj. “We will launch few international courses in domains of finance and accounting along with upskilling and related courses. We would be the one-stop solution for students in finance and accounts.”

“Our uniqueness is our story-based pedagogy and usage of visual effects to help students learn faster and remember better. We use movie quality visual effects / animation and teach complex, boring, and theoretical topics in an extremely engaging manner. Most of the players provide classroom recorded lectures which are not suited for online learning. Our content is designed for online learning. We offer unlimited views unlike other players who have restrictions on number of views.

We are extremely student friendly and have tried to imbibe the culture of #StudentFirst throughout the organization

Once we add tech & data analytics layers (currently under development) to our product, we should start seeing students perform even better,” were the closing statements for IndigoLearn.

You can check out IndigoLearn at: Indigolearn.com

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