One of the fastest-growing meditation apps in India that fosters the habit for quality meditation, based on deep research, and is behavioral science-backed
Black Lotus is a meditation app offered primarily via a mobile app experience to the users on both iOS and Android platforms in B2B & B2C delivery formats. The solution aims to increase the mental well-being of the users, with measurable results. The deep competencies in both - technology and meditation have come together to create this product.
The idea is that they are not just telling you to do a guided meditation. They have these goal packs, which are particularly geared at achieving one outcome at a time.
When looking at the meditation landscape in the country, they realized that most existing meditation apps focus on visualization or 'feel-good' meditation. They decided to create a differentiation with Black Lotus by providing quality content and guidance. They also focussed on habit-forming by using our transformational framework - RARE (Reflect, Act, Reinforce, Evaluate).
Black Lotus is the brainchild of OM Swami, the founder of Black Lotus; a tech entrepreneur turned monk, expert meditator, and bestselling author of fifteen books, including best-sellers like Kundalini: An Untold Story, A Million Thoughts, The Wellness Sense, When All Is Not Well, and If Truth Be Told: A Monk's Memoir. In the beginning, the platform was simply designed to be a place where various meditators came together and performed theme-based meditation. Only later, OM Swami, realized the need to add kindness acts to provide lifestyle-based transformation to the end-user.
Black Lotus has been built with research spanning over 6 years. In India, almost everyone has heard about meditation but not many really know 'how' to meditate. Also, meditation is unfortunately associated with pre-conditioned belief-systems, dogmas, mystical leanings, etc. The biggest challenge for them has been and will be to make individuals understand that meditation can be used as a scientific tool that can be used to better the ability to use the mind across all areas of one's life.
There was a lack of goal-based meditation. Consumers didn't know why they should meditate in the first place. That's when Black Lotus added purpose-specific meditation.
They faced a challenge when users did not understand how much to meditate and when to meditate. Then they understood that there was a necessity to help build habit-formation by assisting the users to understand how quality meditation can be incorporated into daily life. To facilitate this, they created the goal-based approach with a habit-forming framework.
The Black Lotus app has been downloaded over 100,000 in recent times and has touched the lives of over 1 million people. With over half a million hours (30 million minutes) of quality meditation being clocked already on the Black Lotus app, the company is now all set to expand its reach in India. Black Lotus is one of the most impactful meditation apps globally, with over 250,000 user impact stories to tell.
Vidit Gujrathi - The Indian Chess Grandmaster, rank 3 is one of their customers. He says - “"I use the Black Lotus app for meditation, and it has helped me to focus better, gain a competitive edge by being calm, and hence ace my game."
In India, meditation is still in the realm of spirituality and not in the domain of technology or business. Black Lotus with its India-centric meditation aims to change this situation and make meditation a part of daily life with the help of technology.