This business is providing end-to-end digital marketing solutions for small and medium-sized enterprises
Zomos provides digital marketing solutions such as Social Media Marketing, SEO, SEM, Content Marketing, Influencer Marketing solutions, Digital Strategy & Analytics, Videos, Short films & Ads among others. Understanding the criticality of website layout and user experience, they also specialize in web development services such as e-Commerce web design and e-Commerce web development.
They're a passionate team of experienced Marketing & Sales specialists and are obsessed with pushing the boundaries of what’s possible in our digitally connected world. They’ve led large organizations across functions of business development, operations, sales & marketing teams, built startups. They use their collective experience to help companies remain focused & lean, while helping them efficiently scale their business & build their brand digitally. They already have a long list of clients ranging from fashion, pharma, health & wellness, home & general merchandise, architecture & design, and logistics.
As Companies today are facing a plethora of challenges such as technology, strategy, conversions, capturing new markets, digital marketing and transformation to online/digital, these companies require the assistance of industry experts to make the right moves in order to capitalize on the growing industry. Zomos is a go-to-Digital Marketing Agency for SME business.
Zomos was founded in 2016, this young organization is headed by Megha Ajwani. Megha is a Harvard Business School Alumni and business & marketing expert, with a background of over 18+ years in groundbreaking work in top e-Commerce start-ups such as Snapdeal and Naukri to name a few and having worked with these e-Commerce and online giants from the inception gives her a unique insight into this space. She has also reported to & worked closely with Kunal Bahl & Rohit Bansal (Snapdeal.com) and Hitesh Oberoi (Naukri.com). Her LinkedIn profile is at https://in.linkedin.com/in/meghaajwani.
The business faced initial challenges with clients having limited budgets and lack of focus on online channels. Customers were more comfortable spending on traditional marketing methods as compared to going digital. Additionally, competition is cut-throat in this cluttered and practically ‘unorganized’ market. But persistence and focus on quality offerings have helped us stay afloat and make a mark in the digital arena, recalls Megha.
Zomos treat their clients like they want to be treated themselves. They remain transparent & open, won’t try to expand budgets or oversell. One of the things they do differently is utilizing tools such as ‘Social Listening’, providing insights into what consumers are talking about and help clients measure the “buzz” around a keyword/brand or even emerging market trends. They pay attention to feedback received and all useful keywords, conversations and topics connected to the client’s business. These insights can be used to better plan and execute social media strategies.
Megha’s perception of the start-up community in India is, “Earlier being an entrepreneur was looked down upon and few people who did not already come from family business backgrounds ventured into it. But we see this trend changing as more entrepreneurs emerge from the corporate world & non business backgrounds. Start-ups are being accepted and entrepreneurs celebrated. We see a bright future for the start-up culture in India.”
Latest data from DataReportal shows that there are 4.48 billion social media users around the world in July 2021, equating to almost 57% of the total global population! The world spends more than 10 billion hours using social platforms each day, which is the equivalent of nearly 1.2 million years of human existence.
“Organizations not taking advantage of this will surely miss out, people are more and more using social media to interact with brands. We intend to be part of this wave and continue to help SME’s grow and maximize their digital presence. We want to help companies remain focused & lean, while helping them efficiently scale their business & build their brand digitally,” concluded Megha.
You can check out Zomos at: www.zomos.in